SENA Development is one of Thailand’s leading real estate developers. For more than 45 years, SENA has been committed to developing properties under the belief of “Sustainable Quality of Life.” We believe that a truly good home should be more than just a place to live — it should make life easier, more affordable, more secure, and more sustainable in the long term.
With decades of experience and deep understanding of modern lifestyles, SENA has developed a wide range of residential projects, including houses and condominiums, across prime locations in Bangkok and its metropolitan areas. Today, SENA is trusted by tens of thousands of families throughout Thailand.
One of SENA’s key milestones is its strategic partnership with Hankyu Hanshin Properties Corp. (HHP), one of Japan’s leading real estate companies. Over the past decade, both companies have jointly developed 66 projects with a combined value exceeding THB 83 billion, with the shared vision of elevating Thailand’s residential living standards.
which combines Japanese precision and craftsmanship with a deep understanding of Thai lifestyles. The concept enhances construction quality, functional design, and residential safety through advanced standards and innovations from HHP, including GEOFIT+ and GEO CHECK+, delivering comfortable, energy-efficient, and secure living experiences for the long term.
through environmentally conscious developments and energy-saving innovations. The company became the first real estate developer in Thailand to install Solar Rooftop systems across all projects, further expanding into the “SENA LOW CARBON” concept — integrating innovation and smart technologies to reduce energy consumption, lower living costs, and minimize environmental impact. These initiatives include Zero Energy House, Solar with Battery, EV Ready, V Move (EV Shuttle Service), and Smart Applications such as SENA 360 and SEN PROP.
SENA also believes that “the opportunity to own a home” should not be limited by financial conditions. This belief inspired the development of financial innovations such as LivNex and RentNex, helping more people access quality housing solutions in today’s changing world.
In addition, SENA has expanded into the EV Platform business through SENA Green Auto and connects its Green Lifestyle ecosystem through SEN X, a professional property and living management company, to create a more complete future living ecosystem.
For SENA, sustainability is not simply a business concept — it is a long-term commitment to becoming a “LIFELONG TRUSTED PARTNER,” growing and building a better future together with customers, society, and the planet.
Because a home is more than just a place to live — it is the foundation of a sustainable life.
At SENA Development, we elevate the standards of real estate development through over 40 years of experience, combined with meticulous attention to detail and Japanese know-how from our strategic partner, Hankyu Hanshin Properties Corp. (HHP).
From design and construction to long-term living quality, every aspect is thoughtfully developed through three core principles:
“Trust begins with a strong foundation.”
“We don’t just build homes — we care for life.”
“A truly good home should be good for both you and the planet.”
At SENA Development, sustainability is not simply a business concept — it is a long-term commitment to improving people’s quality of life at every stage of living.
Guided by the vision of becoming a “LIFELONG TRUSTED PARTNER,” SENA continuously develops homes, products, services, and innovative solutions that enable people to live more comfortably, economically, and sustainably for the future.
SENA believes that true “Green Living” should not be limited to only a privileged few, but should be a better quality of life that is genuinely accessible to everyone. This belief is reflected in the concept:
“SENA MAKES GREEN LIVING AFFORDABLE & ACCESSIBLE”
For SENA, sustainability is not only about building environmentally friendly homes — it is about creating living solutions that allow people to truly live better, save more, and reduce carbon emissions in their everyday lives.
and Smart & Sustainable Living concepts across SENA’s developments and services, including:
• Solar Rooftop
• Solar with Battery
• Zero Energy Housing
• EV Ready
• V MOVE (EV Shuttle Service)
• Smart Living Applications
lower living expenses, and minimize carbon emissions in practical and measurable ways.
SENA is also recognized as a pioneer of clean energy innovation in Thailand’s real estate industry. More than 15 years ago, SENA became the first property developer in Thailand to install solar cell systems in every home across all projects.
Today, SENA continues to lead the future of sustainable energy as one of the first movers collaborating on Perovskite Solar Cell research together with Macnica Inc. from Japan, under the support of the Japanese government. This initiative aims to develop next-generation clean energy technologies and further advance the concept of the “Home of the Future” — where homes can efficiently produce, store, and manage energy.
In addition, SENA is committed to creating greater access to housing opportunities through financial solutions such as LivNex and RentNex, helping reduce financial barriers and making homeownership more achievable for modern lifestyles.
Because for SENA, true Sustainable Living must not only be “good for the planet,” but also genuinely accessible for everyone.
At SENA Development, we believe everyone deserves the opportunity to live in a home that is both
“good for life” and “good for the planet.”
A home where sustainable living is not just an ideal, but something people can truly experience every day
— living comfortably, saving energy and costs, and reducing carbon emissions in practical and measurable ways.
Because for SENA, sustainability should never be just a concept or a promise.
It must be proven through real results that people can genuinely live with and benefit from.
A new standard for Thailand’s real estate industry — homes with Solar & Battery systems that can help residents enjoy free electricity usage 24 hours a day.
introduces **Solar with Battery Homes**, designed to help homeowners reduce electricity costs by up to 85%, proven through actual electricity bills from real residents.
Because at SENA, we do not just “talk” about clean energy — we make the savings visible and achievable in everyday life.
SENA Development is committed to developing energy-efficient homes through the concept of the “Zero Energy House,” created through the collaboration between SENA and Hankyu Hanshin Properties Corp. (HHP), our strategic partner from Japan.
A “Zero Energy House” is designed to minimize energy consumption through smart architectural planning, heat reduction design, and the selection of energy-saving materials, while also generating clean or renewable energy for its own use — such as through Solar Rooftop systems.
These integrated elements allow the home’s daily energy consumption to become “close to” or even “equal to zero.”
To ensure the concept is both highly energy-efficient and truly suitable for Thailand’s climate and lifestyle, SENA collaborated with Chula Unisearch, led by Dr. Arjn Setthabutr, to conduct in-depth studies and simulations.
The research concluded that:
“SENA homes are capable of reducing electricity consumption by up to 38%.”
This reflects SENA’s commitment to transforming sustainable living into practical, measurable, and accessible solutions for everyday life.
A new standard for homes and condominiums designed to reduce carbon emissions while helping residents lower everyday living expenses — perfectly suited for modern urban lifestyles.
HIGHLIGHT FEATURES
At SENA Development, every home and condominium is thoughtfully designed to reduce both carbon emissions (CO₂) and daily living costs — from electricity and water bills to transportation expenses.
Every detail is carefully planned to maximize energy efficiency, reduce unnecessary costs, and support lower carbon emissions through an integrated and sustainable living ecosystem.
Because living in a SENA home means living in a place that is not only better for you, but also better for the planet.
The development of a product to be proudly owned by the customer
must consist of a deep understanding and cooperation from employees of all levels.
Therefore, it is a must for all employees to share the same basic principles in working towards the same goal.
We follow 4 main principles and we like to compare it to being the 4 pillars of the SENA Home of which are:
Believe and credibility of the company enables the company to excel during the time of crisis.
Understanding customers by putting them at the center of all our thoughts.
Sharing our knowledge and experiences to others not only benefits them.
Giving back to the community and the environment.
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